Want Better Videos?

 

It’s no secret that videos now play a very important role in social media marketing. They are a wonderful relief to the handwork of reading 🤪.

While I trust you are employing the use of videos, how effective have they been? If it’s not increasing engagement or conversions, then you’re likely doing something wrong.

A common culprit for this is having long videos. There’s a reason IG limits videos on their feeds to 59s. Facebook has been trying to push for 15s videos. The truth is unless what you’re saying is extremely interesting, most people get bored and tune out quickly.

Even if you’ve got a long message, best to break it down into easy to digest mini videos each under a minute. This way, you don’t bore your customers, and you have more content for other days 😉.

One last bit- if you are camera shy, and need something unique that will help you stand out from the rest, you need one of our Animated Videos. They hit all the right spots; catchy, fun, shareable, and deliver your messages. Simply put, they are 🔥🔥🔥.

Picking the Right Method for Leads Generation

 

There’s an old adage where i’m from that says, “no one knows the magnitude of the itch like the one feeling the itch”. Likewise, the exact method to employ by businesses in leads generation are vast, and knowing the right method depends on different factors affecting the specific business concerned.

Strategies employed by a company such as Coca Cola that’s an established brand and market leader might not be suitable for a start up. The former will likely be focused on maintaining brand positioning, while the latter still needs to create awareness.

Different companies, different goals, different strategies.

Whatever your disposition, you will need to first:

1. Determine your goal or objective

Having clear cut goals makes it a lot easier in determining a strategy that works. You are unlikely to hit a target that you can’t see. Take some time to paint the picture of the goal you want using the SMART (Specific, Measurable, Achievable, Realistic, Time bound) model.

2. Have a Customer Avatar

Everyone knows tampons are for ladies. However, you will be crazy to market it to preteens, or ladies over the age of 50.

Determining your ideal customer avatar or buyer persona is a key step. Most people have an idea of who they expect will buy their products. However, that is far from enough. You need to conduct some level of research to find out deep insights such as the gender, age group, pay grade, location, etc.

3. Set your Timing

Once your timing is fixed, this will help determine if you need an aggressive campaign, or something that you can ramp up over time. If you have time to spare, free methods such as blogging, SEO ranking, attending networking events, or asking for referrals might be the way to go.

On the other hand, if you are hard pressed for time, running a paid digital campaign does it. Done right, this will get you the most exposure to the right audience faster. Some go all out to buy leads (already made email or phone number lists), not good. To see why it’s a bad idea, check out our post “should you be buying leads?“.

4. Targeting

This goes closely with having a proper buyer persona. The persona is the guide with which the targeting works.

Sticking to our example of the tampons, statistics tell us the main user group of tampons, based on age, are women between the ages of 20-29. If done right, the buyer persona will reflect this, and map out your target audience. To get the most for your business, that’s where you should focus your advertising.

5. Budget

Fortunately most digital platforms have a low minimum cost to start running adverts. Therefore, if you are a small start up with a very lean budget, you can start gradually. As an example, you can place adverts on Facebook for as low as $5 daily.

While there’s a low entry cost for most platforms, you tend to get much better results when you have a robust budget.

 

6. Choice of platforms

The type of product or service being offered, combined with your intended target should determine your choice platform.

If you are offering a service aimed at the blue-collared professional, LinkedIn would be key. If your primary clients are youths, then Twitter & Instagram should be your buddies. Then of course the massive platforms like Facebook and Google can get you almost anyone with the proper targeting.

 

Ultimately, the type of business, your size, target audience, and your planned growth pace are key determinants in picking the right method for your leads generation. And whatever strategy you finally employ, be sure to evaluate it continually for optimum results.

Free Leads Generation Strategies 1

 

There is no way around it. The key to all business growth is advertising which translates to Leads generation. Without advertising, no one will know of your unique offering. Needless to say, no one will buy.

When most people hear of advertising, one of the first thought that pops in their heads is “how much is it going to cost?”. True, some of the most effective forms of advertising or leads generation are paid, there are other strategies that can be employed that will not cost you a dime, and I am going to list out a few.

Freebies

This is one of the most effective free strategies. Who does not like free things? I am sure you have seen people almost fighting to get free souvenirs at events, some even sneaking foodstuff into their bags at Owambe’s , SMH. Ever taken those small toiletries in hotels? There is just something in our nature that makes us warm inside when we see freebies.

Offer up something related to what you do, so you only get people that are interested in your service. That way, it is easier for you to up-sell them later. For example, if you are into website optimization, you can offer a free website audit. You get the drift!

Ask for referrals

This is directly tied with offering great customer service. Let’s be honest, if you offered shitty service to a customer, there is no way you will be able to ask them for referrals. Not if you want them to book you a seat in jail.

However, if you delivered exceptional service, they will be more than willing to refer their friends to you. You might even want to throw in a referral bonus to sweeten the pot.

Attend networking events

 

Good places to start from are fairs and exhibitions. Obviously these should be ones in line with your product or service offerings. You do not want to be wasting time at food exhibitions if what you are selling is real estate. However, most people you will meet at a real estate exhibition will be interested in real estate, making it easier to make a pitch to them afterwards.

Revisit closed or old opportunities

When was the last time you looked through your Rolodex, at all those complimentary cards you have collected through the years? Or even your old clients or leads? Most people do not make a purchase the first time they see an opportunity, even if it is good. There are numerous things jostling for their time and resources, so they might have shelved your opportunity till later, then simply forgot.

Periodic reminders are good, to keep you top of mind. Try not to be too pushy, while still reminding them of exactly what they stand to gain. Remember, features tell, while benefits sell.

Write a blog

Not a fan favorite, but very effective in the long run. Have a friend who has been writing his blogs for a few years, and has a subscriber base in tens of thousands. When he finally decides to make a sale on his blog, he makes a killing. In the past, a lot of people shied away from this because they feared they did not have a skill for writing. Thanks to social media, you already have the experience to put yourself out there. It does not have to be long, could even be a video, or good pictures.

Just ensure you put out quality and useful content consistently. In no time, people will begin to see you as an expert in your field, and you would have built a brand with considerable following.

In conclusion

This list of free strategies is far from exhausted, and we will continue in the next post.

If you are interested in a robust leads generation strategy for your business, contact us for a free chat on the most effective digital marketing strategy for your company.